Beautiful color, did turn out darker then expected. However my hair is really light, so that could be why it turned out darker then wanted. But I'm not upset about the color because it will fade overtime anyway. Only negative thing about the dye is that it stains really bad. Your skin will be purple, and so will your bathtub/sink will be stained as well. I've washed my hair twice since dying it, and it still stains my hands, face, and neck. Besides my skin lookin like Barney, the hair dye is good.