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I have light blonde hair to begin with, it is very easy to bleach my hair white. I've used manic, artic, punky, joyco, limecrime, etc and had 'funky' hair for 10+ years. The color is beautiful in the sample pictures, a little dark in the jar (not unusual) and showed up pretty well following instructions- just not as bright as combos I've put together before. The color looked good for 2-3 washes (about a month for me) before it mellowed out and looked almost pale yellow.