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I love this hair dye! It made my hair so soft when I used it. My hair was bleached a long time ago, but most of it is gone. The Purple picked up really nice. I have a lot of gray hairs, and it looked great over it. This is my first time using it so I am not sure how long it will last. I am in love with this color. It is very flattering without being too bold. I will be buying more. I think I found my favorite shade. I have been trying to not use permanent hair dye, so this is perfect! In love, great company and brand.