It's shimmery but not glittery and it works well as an everyday neutral. Really brightens up the eye and looks fresh. If you generally don't like the shimmery stuff, you might like this. I use it for just a wash of brightness and it really makes me look more awake on a sleepy day.
I was skeptical on how the color would be once applied but it is a true champagne color! What you see is what you get! I applied it and it never creased or smudged In a 12 hour period.
I adore the liquid eyeshadow in the color Ava. It is a gorgeous true champagne shade, very unique by today's standards, shimmery but not overly so, and not a glitter bomb. I am tempted to try applying as highlighter with a damp blending sponge.
Love this stuff! It can also be used as a highlighter on my cheek bones!!
Easy to apply, full on color, dies quickly. Love It!