Y2K Makeup Trends That Are Totally Back—And We’re Here for It
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If you’ve scrolled through Instagram or TikTok lately, you’ve probably noticed something nostalgic making its way back into beauty routines: Y2K makeup. The late ‘90s to early 2000s was a time of shimmery lids, ultra-glossy lips, frosted everything, and unapologetic playfulness—and now, those same trends are back and thriving with a modern twist.
Think high-shine lips that look like you just unwrapped a cherry lollipop. Lip gloss is officially the moment again, and today’s formulas are better than ever—hydrating, non-sticky, and packed with shimmer or subtle tint. At Medusa’s Makeup, our lip glosses like Snack or Bird of Paradise are giving serious throwback vibes, with a vegan, cruelty-free formula that feels as good as it looks.
Frosted eyeshadow is also making a huge return. Icy silvers, baby blues, and frosty pinks are popping up on lids everywhere, reminiscent of pop stars in butterfly clips and metallic halter tops. Our glitter eyeshadow and baked eyeshadow collections have the shimmer-packed payoff that would make any Y2K icon proud. The secret to nailing the look now? Blend with intention, add a touch of liner, and pair with bold lashes for that dreamy, ethereal effect.
Don’t sleep on thin brows—though not everyone is fully embracing the tweezers again, the Y2K brow aesthetic has inspired a softer, more defined shape with cleaner arches. Brow gels and pencils are helping redefine the trend in a more wearable way, letting you keep the structure without overplucking.
Let’s not forget pastel eyeliner, rhinestone accents, and body glitter. Back then, it was about standing out, and honestly? That energy feels refreshing in a world of neutral palettes. Our Glittergasm and Stick It! glitter glue duo brings that early-2000s sparkle to life with staying power, so your look lasts from dusk till dawn.
The best part of this Y2K revival? It’s all about having fun. Makeup in that era was playful, experimental, and often a little over-the-top—in the best way possible. Whether you're channeling a futuristic glam goddess or a bubblegum pop dream, this trend invites creativity and individuality.
So go ahead and dig out those butterfly clips. Swipe on a little glitter, gloss it up, and let your inner 2001 It Girl shine. The future is nostalgic—and we’re loving every second.
