Viral Alt Makeup Trends Taking Over TikTok in 2025
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TikTok in 2025 is serving looks — and this year, it’s not just about clean girl minimalism. The alt makeup scene is making a bold, glitter-drenched comeback, and we’re here for all the unhinged, unapologetic glam. From hypercolor eyes to dystopian vibes, these viral makeup trends are rewriting the rules — and your algorithm.
One of the biggest standouts right now is Cyber Fairycore. Think pastel shimmer meets AI elf. It’s metallic, dreamy, and gives major "I hacked into the mainframe, but make it cute" energy. Pastel shimmer shadows in mint, lilac, and baby blue are taking over the lid space, paired with chrome accents, face gems, and holographic highlighter. Glossy lips top it all off for a look that feels equal parts fantasy and techcore. Try Mystical Eye Dust in Ganesha topped with chunky glitter, and finish with Disco Queen Lip Gloss in Bad Girls.
Then there’s Post-Apocalyptic Grunge, which feels like Mad Max but make it glam. It’s all about sooty eyes, fake smudges, dramatic shadow, and looking like you just survived a rave in the wasteland. Matte charcoal shadows, rusty reds, black lipstick, and muddy, undone contour define this look. For the ultimate smudged aesthetic, use Helter Skelter Eye Dust under the eyes and pair it with Forevermore Liquid Lipstick in Dead Serious .
UV Reactive Club Kid Revival is pure chaos and color, and we’re obsessed. This trend glows under blacklight and channels 90s rave vibes with a modern twist. It’s loud, it’s proud, and it’s definitely neon. Think UV hair dye, graphic liner, bold face paint, and lips or brows blocked out in vivid hues. Go full rave mode with Medusa Hair Dye in Pink Pony and match your lids using UV Neon Pigment in Pink.
If you’re more of a romantic with a dark side, Soft Goth Siren Eyes might be your 2025 signature. It’s sultry, smoky, and just the right amount of haunted. Smoky winged liner, sculpted cheeks with under-eye blush, and deep wine or blackened berry lips are key. Try Witch Lash Mascara for drama and Liquid Lipstick in Coven to complete the look. Blush in Madame adds that perfectly tragic flush.
Alien Glam is exactly what it sounds like — a not-quite-human look that’s all shine, chrome, and otherworldly beauty. TikTok is leaning into this surreal aesthetic with duochrome highlighter, glossy lips, bleached or invisible brows, and face art like faux freckles or tattoos. To recreate it, layer Halo Glow in Astro over cheekbones and collarbones, and finish the look with Disco Queen Gloss in Roller Girl.
To make any of these looks your own, don’t be afraid to play with texture. Mix matte with gloss, glitter with greasepaint, and keep things weird on purpose. A little smudge here, an asymmetrical liner there — perfection is out, expression is in. Color is everything, and bold pigments are what make alt glam pop on camera and IRL.
Ready to go viral? Tag us @medusasmakeup and use #Medusasmakeup to show off your creations. Whether you're glowing like a cyber fairy or stomping into a neon apocalypse, we’ve got the cruelty-free goods to help you slay.