two women dressed in colorful 90s attire

A Nostalgic Look Back at 90s Makeup Trends

Ah, the 90s—a decade defined by grunge music, iconic TV shows, and unforgettable fashion. But let's not forget about the makeup! From supermodels strutting down the runway to your favorite girl groups, the 90s makeup trends left a lasting impression. Here’s a trip down memory lane, highlighting some of the most iconic looks of the era.

1. Matte Skin
Before the era of dewy finishes and illuminating highlighters, matte skin reigned supreme. Achieving that flawless, shine-free complexion was all about using full-coverage foundation and plenty of powder. Think of Cindy Crawford or Winona Ryder, whose velvety skin became the canvas for other standout features.


2. Bold Lips
The 90s were all about dramatic lip colors. Deep reds, browns, and even blacks were the shades of choice. Dark lip liners paired with slightly lighter lipstick created a defined, pouty look that was both daring and sophisticated. This trend was epitomized by celebs like Gwen Stefani and Drew Barrymore.


3. Thin Eyebrows
Eyebrows were plucked to perfection in the 90s. The goal was to achieve a thin, highly-arched brow, contrasting sharply with today’s preference for fuller, more natural brows. Supermodels like Kate Moss made this look famous, and many of us spent hours with tweezers in hand to replicate it.


4. Frosted Eyeshadow and Lips
Shimmery, frosted shades were a staple of 90s makeup. Light blue, silver, and white eyeshadows were often applied liberally across the lids. Matching frosted lips completed the icy, ethereal aesthetic. Pop icons like Britney Spears and Christina Aguilera rocked this look on and off stage.


5. Grunge Influence
Grunge culture seeped into makeup trends with a more undone, edgy vibe. Smudged eyeliner, muted tones, and a generally “worn-in” look became popular. Think of Courtney Love’s messy mascara or the dark, brooding makeup worn by members of Nirvana’s fanbase.


6. Bright Blush
Blush was used generously in the 90s, with bright pinks and peaches adding a pop of color to the cheeks. The goal was to achieve a healthy, youthful flush, reminiscent of the girl-next-door charm portrayed by Jennifer Aniston’s Rachel Green on *Friends*.


7. Body Glitter
No 90s makeup look was complete without a touch of glitter. From eyelids to collarbones, a dusting of body glitter added a fun, playful sparkle to any outfit. This trend was particularly popular in the club scene and among teenage girls, who embraced all things shiny and sparkly.


The 90s were a transformative time for beauty, bringing a mix of bold, rebellious, and glamorous trends. Whether you were a fan of grunge chic or supermodel glam, the decade offered something for everyone. As fashion cycles back, we see these trends re-emerging, proving that the 90s truly never go out of style. So, why not embrace a matte lip or a frosted eye today? After all, everything old is new again.
Back to blog