I wanted to try a new hair dye and the fact it was damage free cruelty and vegan free I was like yes sign me up. Problem is this stained my skin I had never had a red hair dye stain me like ever. I had to have hubby help scrub my cuz of how stained I was. I even sat on the toilet 30 mins later and my butt print was stained on the seat:(!! This is good for a vibrant simple touch up if u plan to have it for a short time like a week or so. Anytime I touched my hair it felt extremely chalky and would sit on my fingers after running my hands through my hair. As much as I enjoyed the color and the no damage feel after dying I won't be able to use again. I hope this helps anyone with questions. This product just wasn't for my I hope it is for you! <3